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1
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what?

phenomena

fashion

whatever

brand

scarfs

silk

what is me?

shop

#freebritney

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collection

"Helvetica Neue" is the first collection by the brand PHENOMENA, inspired by the aesthetic of the iconic font, meeting in the essense of repetition to make unique textures and patterns, resembling design in the 90's, electronic music and how it all makes us flow. We are here to dance with you; you play the music.

scarf design with the word FUCK

scarf design with the word CREEP

scarf design with the phrase LOVE ME NOT

scarf design with the phrase YOU DESERVE A NICE LIFE

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Campaign

Photography: @emegrijalva
Models: @princeterrible @fabulosajo
Styling: @lamargaritanavarro

model with scarf around the back

model with scarf around the back in b&w

model without shirt lighting a cigarette

model without shirt lighting a cigarette in b&w

model sitting on couch with scarf on the chest

model sitting on couch with scarf on the chest

model sitting on couch with scarf on the chest

model with scarf wrapping the head

model with scarf wrapping the head

model with scarf wrapping the head

Phenomena label card

Phenomena label on top of scarf

Phenomena label infront a wall

model with scarf like shirt and pony tail

model with scarf like shirt and pony tail

model with scarf aruond chest

model with scarf aruond chest

model with scarf aruond chest

model with scarf around head looking through window

model with scarf around head

model with scarf around head

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shop

contact gif

PHENOMENA is a fashion project that plans to rethink how we use fashion, how we use our garments and to make fashion about our own bodies and ourselves.