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1
what?

phe·nom·e·na

/fəˈnämənə/
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phenomena
fashion
whatever
brand
scarfs
silk
what is me?
shop
#freebritney

2
collection

"Helvetica Neue" is the first collection by the brand PHENOMENA, inspired by the aesthetic of the iconic font, meeting in the essense of repetition to make unique textures and patterns, resembling design in the 90's, electronic music and how it all makes us flow. We are here to dance with you; you play the music.

scarf design with the word FUCK
scarf design with the word CREEP
scarf design with the phrase LOVE ME NOT
scarf design with the phrase YOU DESERVE A NICE LIFE

2.1
Campaign

model with scarf around the back
model with scarf around the back in b&w
model without shirt lighting a cigarette
model without shirt lighting a cigarette in b&w
model sitting on couch with scarf on the chest
model sitting on couch with scarf on the chest
model sitting on couch with scarf on the chest
model with scarf wrapping the head
model with scarf wrapping the head
model with scarf wrapping the head
Phenomena label card
Phenomena label on top of scarf
Phenomena label infront a wall
model with scarf like shirt and pony tail
model with scarf like shirt and pony tail
model with scarf aruond chest
model with scarf aruond chest
model with scarf aruond chest
model with scarf around head looking through window
model with scarf around head
model with scarf around head

3
shop

contact gif

PHENOMENA is a fashion project that plans to rethink how we use fashion, how we use our garments and to make fashion about our own bodies and ourselves.