"Helvetica Neue" is the first collection by the brand PHENOMENA, inspired by the aesthetic of the iconic font, meeting in the essense of repetition to make unique textures and patterns, resembling design in the 90's, electronic music and how it all makes us flow. We are here to dance with you; you play the music.
PHENOMENA is a fashion project that plans to rethink how we use fashion, how we use our garments and to make fashion about our own bodies and ourselves.